Vault City, a leader in Scotland’s sour beer market, sought to expand their brand by launching a new Modern Sour Cider exclusively for the Swedish market. This involved creating a distinct yet brand-aligned identity and a strategic social media campaign to establish product presence and drive consumer interest.
Crafting a Compelling Brand and Social Media Experience for Vault City’s Swedish Market Launch
Brand Designer
Conducted an in-depth study of Swedish consumer preferences in the craft beverage sector.
Analyzed competitor branding to identify visual trends, ensuring Vault City’s new cider would stand out on the shelf while appealing to the Swedish audience.
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